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Stropwell

Premium Barbershop & Grooming

$99

USD · one-off

Secure checkout by Stripe. Your template will be delivered by email within 24 hours of purchase.

01 / 10 · Hero

Hero · 1/10

Stropwell homepage: The art of looking sharp, over a barber's hands at work in low light.

01Overview

A sharper digital experience, crafted with precision.

Stropwell is a premium Framer website template designed for modern barbershops, independent barbers, luxury grooming studios and contemporary men's grooming brands seeking a distinctive online presence.

Combining bold editorial typography, rich charcoal tones, cinematic photography and sophisticated animations, Stropwell creates an immersive digital experience that reflects the artistry and precision of professional barbering.

From its signature clipper-shave page transition to beautifully presented services and seamless booking integrations, every detail is crafted to turn visitors into loyal clients.

Whether opening a new barbershop, refreshing an established grooming studio or building a distinctive personal brand, Stropwell provides everything needed to create a sophisticated online presence. Easily customise the services, prices, photography, colours, typography and booking links to bring your own barbershop experience to life. Built by AJL Digital Studio.

Ideal for

  • Barbershops
  • Gentlemen's grooming houses
  • Independent barbers
  • Hot towel and wet shave specialists

02Features

Everything a working website needs.

  • 01

    Clipper-shave transition

    Book buttons trigger a rendered 3D clipper that shaves the page away to reveal your booking page. Skippable, and off for reduced motion.

  • 02

    Honest booking journey

    Each service opens its own booking page, already selected. Visitors pick a barber, then continue to your provider for real times.

  • 03

    Any booking provider

    Fresha, Booksy, Square Appointments or any link: one main link, or a link per service or per barber.

  • 04

    Editorial price list

    CMS services with durations, prices and categories, shown as cards on Home and a menu on Services.

  • 05

    Original 3D tools

    Studio-lit renders of the clipper, straight razor and shaving brush, made for this template.

  • 06

    Made for phones

    Designed phone layouts, a drawer menu and a sticky Book button on every page.

Feature list

  • Signature 3D clipper-shave booking transition
  • Cinematic homepage with oversized editorial typography
  • Booking integrations for Fresha, Booksy and Square
  • Individual service pages with booking preselection
  • Smooth page transitions and refined microinteractions
  • Customisable services, pricing, imagery and branding
  • SEO-friendly structure and accessible design
  • Interactive studio map and contact form
  • Mobile-friendly booking and navigation

03Included pages

14 pages plus a custom 404, including service booking pages and a CMS journal, ready to fill

  1. 01HomeCinematic hero, philosophy, services, details, craftsmen, studio, reviews and the Take the Chair finale.
  2. 02ServicesAn editorial price list, a quote band and house rules.
  3. 03Our CraftThree numbered chapters and the tools, in original 3D.
  4. 04The StudioThe space, opening hours, a toned map and amenities.
  5. 05The TeamBarber profiles, each with its own Book button.
  6. 06JournalCMS articles with a featured story and article pages.
  7. 07ContactDetails and a native Framer form.
  8. 08BookChoose a service, then a CMS booking page for each one with barber choice and provider hand-off.
  9. 09Privacy and TermsEditable placeholders.
  10. 10404 and Setup GuideA styled not-found page and an on-site guide.

04CMS

Content that builds itself

  • Services

    Title, summary, duration, price, category, order, image, description, booking link

  • Journal

    Title, category, date, read time, excerpt, image, body

Design system

  • Charcoal, ivory, walnut and brass
  • Fraunces display type with an italic brass accent line
  • One light ivory section for contrast

05Responsive

Designed for the phone too.

Separate desktop, tablet and phone layouts — not just shrunk. A full-screen menu, touch-friendly galleries and a form that’s easy to fill in on the move.

Stropwell on a phone: the hero with a Book your chair button.
Phone hero
The clipper shave on a phone, halfway through.
Phone clipper shave
The booking summary on a phone, ending in Continue to Fresha.
Phone booking

06Before you buy

Questions, answered

Delivery

Your template will be delivered by email within 24 hours of purchase.

You’ll receive a Framer remix link and a step-by-step setup guide (PDF). Questions? Email support@ajldigitalstudio.co.uk.

How do I buy it?
Select “Buy Now” to go straight to secure checkout, or “View on Framer” to buy from the Framer Marketplace listing. The price is $99 in US dollars, paid once.
How is it delivered?
Your template will be delivered by email within 24 hours of purchase. The email contains a Framer remix link and a step-by-step setup guide (PDF). Delivery isn’t instant, so please allow up to 24 hours and check your spam folder.
Do I need a paid Framer plan?
Remixing the template into your Framer account is free, and you can edit and preview it on Framer’s free plan. Publishing on your own domain, and some features and usage limits, need a paid Framer site plan, billed by Framer separately and not included in the template price. See Framer’s pricing (opens in a new tab) for current plans.
What licence do I get?
A single-use licence: one website per purchase. See the template licence.
Is the sample content included?
All names, prices, hours, addresses and reviews are fictional sample content for you to replace. Photographs are public-domain (CC0) images with their sources recorded; the tool renders are original. Booking happens on your provider's own page, opened in a new tab. Forms need a destination set in Framer. Publishing on a custom domain needs Framer Basic or higher (two CMS collections).
Can customers book or pay on the site?
Customers choose their service and barber on Stropwell, then book and pay on your provider's page, which shows your real availability and sends the confirmation. The site never shows invented times.
Which booking providers work?
Any provider with a booking link, including Fresha, Booksy, Square Appointments, Setmore, Timely and Calendly. Add one main link, or separate links per service or per barber.
Does the clipper transition work everywhere?
It uses the browser's View Transitions feature, supported in current Chrome, Edge and Safari 18 or later. Other browsers, and visitors who prefer reduced motion, navigate normally.
Which Framer plan do I need?
Framer Basic or higher to publish on your own domain. Stropwell uses two CMS collections, which Basic allows. You can edit and preview on any plan.
Where do I get support?
Email support@ajldigitalstudio.co.uk with your order reference — replies within 2 working days. See template support and refunds.

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Rather not do it yourself?

Buying this template means you customise and publish it yourself: it doesn’t include professional customisation or hosting. To have it done for you, ask the studio about a website build, quoted separately.